As Creative Director at BuzzFeed, I worked on a team tasked with developing custom site integrations for brands, including video games, interactive post formats, and real-world experiences. These are a few examples.
Temptations / Snacky Mouse Rumble
Role: Concept, Creative Director
To promote Snacky Mouse, a cat toy that dispenses treats the more a cat plays with it, BuzzFeed and Temptations (Mars Petcare) created an arcade-style video game about a boxing cat. The Snacky Mouse toy appears in the game as the special points bonus.
Honda / Personalized Road Trip
Role: Concept, Creative Director
To promote the release of the 2015 Honda HR-V, BuzzFeed created the first interactive experience that let users add their names, and the names of their friends, directly into a BuzzFeed post.
After entering your name, and the names of three friends, a custom post was generated with a personalized road trip story.
The post-making tool featured 55 custom animations, including the following:
Toyota / Adventure Post Roulette
Role: Concept, Creative Director
To drive awareness of Toyota's new RAV4 Hybrid among young experience seekers, BuzzFeed created a tool that lets users populate a roulette of the most popular editorial travel content on the site based on a selection of their personal interests
Google Photos / Easy Photo Search
Role: Creative Director
BuzzFeed created a series of posts, animations, and videos to promote the image recognition functionality of Google Photos that enables you to use simple search terms to find un-tagged photos in your photo roll.
Bud Light / Giant Paint-By-Numbers
Role: Concept, Creative Producer
To amplify Bud Light's Whatever, USA campaign, BuzzFeed created an interactive, environmental challenge where teams worked together to fill in a giant paint-by-numbers canvas.
