As Creative Director at Daily Beast, I pitched and sold through multiple video series for brands, including Ally Bank, Grey Goose, Kelley Blue Book, and Fernet.
Ally Bank / Real Talk: Finance
Role: Creative Director
Ally Bank wanted to reach older, higher-income millennial customers with a campaign around improving definitions of financial well-being. My team created a content series based around the real, unvarnished stories of influential people who'd used financial creativity to start new ventures, change careers, and achieve their own definitions of well-being.
Garrett Oliver - Brooklyn Brewery
John Truex and Richard Lambertson - Shinola
Kelley Blue Book / Are You New Car Smart?
Role: Creative Director
Kelley Blue Book wanted to reach several distinct audiences in the market for new cars, positioning KBB as a resource for buying a new car, as opposed to only being a resource for used-car buyers. My team created a six-video campaign called “Are You New Car Smart?”
Chasing the Perfect Shot
What New Car Technology Is The Most Important?
Fernet / Animated History
Role: Creative Director, Copywriter
Fernet wanted to reach new audiences who were only vaguely familiar with the intriguing drink.
Grey Goose / Farm To Bottle
Role: Creative Director
We created a video where Grey Goose hit the road and paired bakers with bartenders to talk about the importance of ingredients and drink-pairing.