DICK'S / Holiday Shopping Sprint

For the 2023 holiday shopping season, DICK’S Sporting Goods wanted to drive in-store foot traffic and mass awareness for their wide range of gift items. I conceived and sold through a good, old-fashioned, supermarket sweep, but with a star athlete doing all the shopping for one lucky winner.

We worked with 2x WNBA Champion and All Star, Kelsey Plum, and captured all the action from the sprint with a dynamic 5-camera shoot, including in-store drones.