No Kid Hungry LIVE with Busy Philipps
Role: Creative Director, Copywriter
To support No Kid Hungry’s annual fundraiser, my team produced a live reality show hosted by Busy Philipps and chef Curtis Stone, with celebrity guests (including Jeff Bridges, Kenan Thompson, and Angela Kinsey). The show streamed on Facebook, Twitter, Instagram, and YouTube and had more than 135,000 people tuning in live. The event generated 120 million media impressions, including features with People magazine and The Today Show, and was a finalist for the Shorty Social Good Awards.