StubHub / Live Like A Tourist

StubHub wanted to inspire people to take better advantage of the entertainment offerings in their hometown. Their original messaging was “Live Like A Local.” We pushed them to flip the script and get people to live like a tourist without leaving town.

I creative directed the series of videos "Live Like A Tourist" and "Live Events Change Lives.” The campaign was huge success and drove a 28% increase to the StubHub app and website.